Senorita AweSUMO activated a much needed question here in Dunedin during iD Dunedin Fashion Week 2016, to ask consumers and designers attending iD Fashion Week if they really know where their clothes are coming from?
Senorita AweSUMO was pleasantly surprised by the result. We do care but we find it hard to source.
DISCLAIMER: Senorita AweSUMO takes all responsibility for this action at iD Dunedin Fashion Week on behalf of Fashion Revolution.
Wow, what an interesting week I've been having, but before I get into that I'd like to announce that I have been asked to join the Fashion Revolution working committee for Australia and New Zealand. This is a voluntary role which I am super excited about. It feels really great to be able to be part of an international movement of amazing people, I feel like the majority of us are female which is very telling as this is an emotional subject that mostly affects other woman in our human race. Which I find incredibly disturbing and feel that we as the more fortunate have a responsibility to do something about. I do include myself amongst the more fortunate even though a lot of the time I don't feel like I have much myself. I work hard to achieve my goals and I know these many woman work hard to clothe the rest of society, They need help to be heard, We are here to achieve that through positive narrative and actions.
Actions speak louder than words sometimes, and as a craftivist I just can't help it. I use my hands and textiles to make a point and do it in style.
Exhibit A) #whomademyclothes Korowai for Robbie Burns, iD Dunedin Fashion Week 2015, Fashion Revolution Day 2015.
And now we (Just Atelier) bring you UNSTITCHED: Local Fashion Revolution an open invite to the Dunedin community to engage with their clothing again via a positive action. We are creating a central city pop up where you can experience so many things. We are bringing you this space in conjunction with Urban Dream Brokerage Dunedin which is an amazing initiative started in Wellington to utilise empty shop spaces for projects such as ours. But we have already hit a Wall literally, We had a space in Wall Street Mall brokered for us which was an amazing space we were happy with and excited to be near some large name brands. Not because we want to name and shame them but because we felt like they are the ones that need to have this conversation the most.
But the brand of Fashion Revolution has scared them, they have not been able to open their conservative minds and have a conversation. We know this is an incredibly hard one to have especially for brands that couldn't answer the question of who made their clothes? But that proves to me that this action is much needed. Especially now as we awaken to the realities of the fashion supply chain and the consumer voice becomes louder. It is something to be wary of indeed, but not a conversation that should be shied away from as this shows us that brands are not willing to make the necessary changes to sustain themselves into the future, the face of the industry is changing albeit slowly but surely. Its inevitable but to get there we must talk about the problems and spread awareness.
The Wall St Mall tenants cold not see this and asked us to leave, which we happily complied with knowing it wasn't worth an argument. We only wished to hold space for conversation and skill sharing amongst our local community.
I've enjoyed the controversy this has brought as that's what sparks motion, but I certainly don't believe that Dunedin's public are ready and willing to protest outside retail stores. If anyone's got the balls to do that it's Senorita AweSUMO but i'm not planning on it any time soon, i've got enough on my plate organising and staffing our pop up for the week.
So our space is no longer in the Wall St Mall but at 19 George St, just north of the Octagon. We are super happy and it has great street frontage visibility, especially seeing as we are operating for the first week of the school holidays, We envisage a lot of participation and hope that passers by will enjoy spending some time whilst we hold space for learning and sharing.
Below is our daily menu of activities, book into our workshops through Just Atelier
We hope you'll join us to activate your own Fashion Revolution.
Fiona Clements. Pakeha, Kai Tahu, Craftivist, Sustainable Fashion and Zerowaste Textile Practitioner. Conscious Consumer advocate.