Tena Koutou katoa
Ko Fiona taku ikoa
Ko Takitimu te Maunga
Ko Aparima te Awa
Ko Takutai o Te Tītī te Marae
Ko Ōraka Aparima te Rūnaka
Ko Otepoti te kainga
Nau mai Motoitoi, e töku tipuna, ki töku taha i au e tū ana hei māngai māu.
Welcome Motoitoi my anscestor to stand at my side as I stand as your mouthpiece
Titiro ki raro ki a Papa,
Titiro ki taha atu,
He aha tērā i mua i tō aro?
When you look down at the ground
When you look around
What do you see?
Ko tāku nei e kite ai
What I see,
Taupokingia e te kirihou
Taupokingia e tēnei piriora kirihou (piriora- band aid)
Kua hēmanawatia a Papatūānuku
Covered in plastic
Covered in this plastic band aid
Suffocating the earth
He hononga mahi iti
Ngātahi tātou e whai hua
Mā te whiringa
A global collaboration of tiny actions
Together we drive change
Tātou, tātou, tātou
(Us, me, you and you)
You and I
Tāua (you and I specifically)
Kei a tātou te mana
have all the power
Hei whiri i tō tātou ao, mā te utu atu mō ngā mea e hiahiatia
To choose the world we want to live in by trading our value for the things we need
Kimihia tāu e arohaina, atawhaitia kia tipu
Find something you care about and Nourish it to grow
Kohingia āu para!!
and pick up your trash!!
Nāu au ake mahi
Pīroeroe, moni putu
Own your actions,
Distractions and deposits.
He hononga mahi iti
A global collaboration of tiny actions
FOR IMMEDIATE RELEASE 28.08.2017
#PEAKPLASTIQUE - Senorita AweSUMO - Eco Fashion Week Australia
Nov 23 – 29 2017
Senorita AweSUMO is taking New Zealand to Eco Fashion Week Australia
happening in Perth November 23 – 29th 2017.
#peakplastique is a conversation with the global community about product
stewardship. We have hit peak plastique on a global scale. Plastic wrapping the
earth and suffocating our oceans. Our animals are being trapped in nets and
feeding plastic to their young because they cannot differentiate between it and
food. Recycling is no longer a solution to the problem. We have to get it off our
streets and away from our products. We are at the point where we need to
design plastic out of our lives and rethink what's possible! We have the
technology and the intelligence to do this! Consuming consciously is a no
brainer when you witness the damage we have done to this earth. Our coral
reefs are dying, we have over fished our stocks, our marine life eat plastic, its
warmer and wilder, our rivers are ruined, covered in farm effluent and
chemicals, will we STOP!?!!
Creating a regenerative system is an apparent NEED for us to survive, to leave
something better for future generations, it's hard to imagine what that might
actually look like as we live in the NOW, but it is the NOW that matters the
most, a critical point where we have used more than we have available. Earth
overshoot day was August 2nd 2017 and is getting earlier every year.
As a human I feel a huge responsibility to the earth and the (sea creatures)
that cant defend themselves against our pollution. We have a moral objective
to make better choices for the planet not as consumers but producers, they
are the ones peddling the product so the ownership lies solely with them as the
creator. Product Stewardship and end of life responsibility can be taken care of
with a cradle to cradle method. It is proven to work and available as
technology now, we just need to invest in it. I want the feelings of guilt and
shame as a consumer to be feelings of love and happiness as I work to
revolutionise the way we utilise our resources.
As I am indigenous to New Zealand I also hold with me a great taonga of
responsibility to Papatuanuku. I travel my city and collect its wasted resource,
cleaning up the streets and encouraging others to do the same. I don't even
take a collection bag with me as I will find one on my travels, assimilating to
its new habitat. It is truelly unacceptable behaviour how we misinterpret the
concept of away, there is no away! Away is filling our land with chemically
laden toxic materials to create a stronger brew and people are profiting off this
idea. This is unacceptable!
This is what Senorita AweSUMO brings to Eco Fashion Week Australia straight
from the streets of Otepoti, Aotearoa. A tactile look into what we throw away
and how we value our resources. A disruption of what's normal and a
commitment to all humans that kaitiakitanga is the most important mahi we
must undertake NOW!!
Senorita AweSUMO is the sole representative from Aotearoa to attend EFWA
who identifies as Ngai Tahu, Pakeha and Clan Gordon. Senorita AweSUMO
holds the privilege of taking her ancestor Motoitoi with her on the journey.
Senorita AweSUMO has collaborated with the Otago Museum on this project as
follows. Otago Museum waste to grace Perth catwalk
The Otago Museum has joined forces with Dunedin-based Zerowaste Textile Practitioner Fiona Clements on her latest collection for ethical fashion brand Senorita AweSUMO destined for Perth Eco Fashion Week in November.
With designs aiming to mitigate environmental harm from modern fashion production, the Senorita AweSUMO collection encourages conscious consumption by spreading awareness and offering an environmentally-friendly fashion choice.
The Museum has supplied exhibition materials used in the Who Cared? Otago Nurses in WWI exhibition, developed and delivered in collaboration with the Otago Polytechnic Bachelor of Design (Communication) students, which closed earlier this year.
This fashion-forward partnership was the fruit of creative discussions between the Museum’s Head of Design Craig Scott and Clements, who have both completed a Bachelor of Design at Otago Polytechnic and met at the 2016 Un-School of Disruptive Design Fellowship in Melbourne.
“The materials showcased in the Who Cared? Otago Nurses in WWI exhibition didn’t have a use within the Museum after it closed, so it was a no-brainer that these were donated to Fiona to incorporate into her upcoming collection rather than see them go to waste,” says Scott.
“The Museum takes pride in our commitment to environmental sustainability, having been recognised again this year for the work we are doing through receiving Qualmark Enviro Award – Gold status. We also saw this as a unique way of teaming up with local talent to make a positive and socially responsible impact within our community.”
Clements is equally pleased to partner with a Dunedin institution to deliver her ethical garment concepts on an international stage. “I am really excited to be working closely with Craig and the Museum on my latest collection,” says Clements.
“Utilising textile resources that would have otherwise been discarded is a way for designers like me to serve our community in response to waste problems; I see working with local organisations like the Museum as another opportunity to highlight these issues, as well as providing a creative solution.”
For more information please contact:
03 479 3279
ph +64 220273223
A raw, heartfelt and disruptive statement to mark the last collection Senorita AweSUMO will make. #PEAKPLASTIQUE is currently being slowly loaded onto my website for sale. Responsible fashion sometimes needs time to evolve, as we need to fully understand the impacts every decision has on the environment. It is also going through some last stages of improvement and redevelopment to make the best pieces better, those last little tweaks that only become apparent once made and worn, tried and tested in the real world.
I also honour every human who has helped me achieve this goal, especially those ones who have worn and performed with me over the last year, thank you for your commitment to the environment. You have expressed thanks for your participation but I cannot thank you enough for your time and energy for Papatuanuku.
I will endeavour to get all your names under the photos on this blog, but alas it has taken me hours to get to this point and one must move on to the next deadline pressing itself ever closer.
To those who have supported me personally and professionally, I am grateful for your presence and guidance. Thank you.
If you are interested in joining the next wave of Global Collaborators join the facebook group.
Arohamai Tangata Whenua
E rere, wairua e rere!
<3 Senorita AweSUMO
Fiona Clements. Pakeha, Kai Tahu, Craftivist, Sustainable Fashion and Zerowaste Textile Practitioner. Conscious Consumer advocate.